Our goal is to get Gen-Z and Millennial travelers who are wellness-minded to embrace Hyatt's Wellbeing Collective by designing a user friendly and seamless path to discover JOMO. Because you value the luxury of stepping away to be present with what truly matters and honestly, so do we.
Role: Copywriter, Creative Strategist, Motion Media & Video Editor, VO Artist
Team: Achal Agarwala (Creative Strategist, Researcher)
Kriya Shah (Art Director, Script Writer)
Zhiyin Lu (Visual Designer)
Hyatt’s Wellbeing Collective is looking to target a new audience of travelers, adventurers, and tourism enthusiasts.
And JOMO (joy of missing out) travel is about finding joy in disconnecting from the fast-paced digital world to focus on self-care and meaningful experiences. It prioritizes mindfulness, relaxation, and being present, contrasting with the pressure to constantly stay connected or share updates.
This is the perfect trend for the audiences that would benefit the most from Hyatt’s Wellbeing Experiences: Affluent Leisure Travelers, Adventurous Solo Travelers and Digital Nomads!
