Strategy: Get bold and unapologetic Gen-z and millennial men ages 15-30 living in the U.S., to look at nail polish as another way to express and care for themselves by showcasing men confidently taking on everyday life while sporting their male polish, because self-care and self-expression know no boundaries.
Role: Copy Writer, Art Director, Creative Strategist
Team: Chelsea Washington, V’Shonne Allen, Naydia Bradford, Aimar Diaz
Imagine a world where diversity isn't just celebrated; it's boldly embraced and championed in every aspect of life. In this world, Sally Hansen's groundbreaking nail polish for men isn't just a product; it's a symbol of progress and inclusivity. Every shade represents a unique story, a different journey, and a shared vision of a future where self-expression knows no boundaries. Diversity isn't just a buzzword. It’s the heartbeat of a thriving society where every individual is empowered to shine in their own way.
