Strategy: Get millennials and Gen Z, who prioritize healthy eating and sustainable practices, to see that every bowl is as unique as its builder, by showcasing relatable CAVA consumer personas, because every customer deserves to feel seen.
Role: Copy Writer, Creative Strategist, Video Editor
Team: Chelsea Washington, V’Shonne Allen, Hongyuan Sam Zhang
Cava presents customer persona cards to honor the distinctiveness of each guest! These cards, available in our app, enable millennials and Gen Z to showcase their personalized food choices with friends and enjoy exclusive discounts on meals tailored to their tastes. By featuring relatable Cava consumer personas, we emphasize that every bowl is a reflection of its builder, ensuring every customer feels recognized and valued.
